They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Instead of struggling to survive in the bloody sharkinfested red oceans of vicious competition, why not move to the blue oceans where there. You can use that time instead to focus on making sure your presentation is awesome and convince your audience to apply your strategy. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean.
Summary capter 1 4 of blue ocean strategy by lauri di. Download as ppt, pdf, txt or read online from scribd. Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy. These will be phrased as myths that are then debunked. The slide consists of a number of layered elements the ocean and dark sky uimages, red semi transparent overlays, and text boxes. Brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Blue ocean strategy ppt free download as powerpoint presentation. Bos is all about minimizing risks due to competition threat and maximizing opportunities by exploring new boundaries. Blue ocean strategy ppt strategic management cognition.
But its not always clear how to create a blue ocean strategy for yourself. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Blue ocean strategy chapter 14 the four action framework chapter two. Blue ocean strategy powerpoint templates present better. Blue ocean strategy how to create uncontested market space and make the competition irrelevant fac. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. This template is ideal for presenting blue ocean strategy analysis and conclusion. A slight tweaking with the graphic designing elements and a little modification of font size, color, shapes and background will create most spectacular slides. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Whereas red oceans are all about battling the competition, blue oceans are all about making the competition irrelevant. This templates provides iconography and diagrams to work with the blue ocean strategy tools. An introduction to blue ocean strategy mba knowledge base. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs.
These systems started to gain popularity in the 1970s with consoles that played only pong. Blue oceans are about exploring noncustomers and creating new. Blue ocean strategy powerpoint template professional. A blue ocean strategy posits that when a customer changes the purpose of purchasing, a new market is created. Blue ocean strategy and its implications for businesses. How is blue ocean strategy different from a classic differentiation strategy. Explore our templates for more presentation inspiration now you can. Blue ocean is a strategy of innovation in new market space where competition does not exist. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations.
Blue ocean strategy powerpoint templates present better 24slides. Ppt blue ocean strategy powerpoint presentation free. Blue ocean strategy ppt strategic management business. However, this discussion will also include the more recently expanded 2015 edition.
What is distinctive about blue ocean strategy as a theory. A company will have more success, fewer risks, and increased profits in a blue ocean market. Blue ocean strategy ends with ten cognitive traps that can deter you from creating blue oceans or that jeopardize your execution. Blue ocean strategy is a powerful framework for finding new business opportunities. Blue ocean strategy vs red ocean strategy how to champion success by creating uncontested market opportunities and making competition irrelevant by. About this layouta visualisation of the blue ocean strategy concept developed by the insead blue ocean strategy institute. The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project. The blue ocean strategy powerpoint template provides one slide per tool, allowing the presenter to describe its analysis with predefined shape that can be completed with the specific analysis information. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Blue ocean strategy powerpoint template sketchbubble.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Our annual unlimited plan let you download unlimited content from slidemodel. Blue ocean strategy free powerpoint templates 24slides. History and background a video game console is just a computer that is made only. Blue ocean strategy powerpoint template slidemodel. How to use it in your presentationthis is an alternative way to.
Blue ocean strategy powerpoint template download free on. How to create uncontested market space and make the competition irrelevant, w. With the use of a powerpoint template like our blue ocean strategy template, you wont be wasting hours of your time designing your slides. Brilliant presentation slides on blue ocean strategy. It is a great way to mobilize thinking around new differentiators value creation. Strategy compelling blue ocean strategy canvas it captures the current state of play in the known market space allow you to understand. Ppt blue ocean strategy outguns red ocean strategy keynote. The blue ocean strategy document that sinked vp munangagwa. With predesigned blue ocean strategy powerpoint template, you will simply have to choose what suits your purpose the best and conveys your messages most conveniently. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint. The blue ocean strategy document that sinked vp munangagwa presentationby professor jonathan moyo meso media tv.
Blue ocean strategy presentation blue ocean strategy. The continuing creation of blue oceans blue oceans have been around for some time. Blue ocean strategy ppt strategic management cognition scribd. Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Blue ocean strategy, create new markets and leave the. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Use this powerpoint template to empower your presentation through great.
Blue ocean strategy powerpoint template create your presentation by reusing a template from our community or transition your powerpoint deck into a visually compelling prezi presentation. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. Using the framework for building a compelling blue ocean strategy, we will apply the blue ocean strategy canvas to healthcare across three areas. Here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Blue ocean strategy, also referred to as blue ocean shift, is a marketing strategy where there is a single firm selling a differentiated product or there can be very few firms selling products that are differentiated in the market. Slides about blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Scribd is the worlds largest social reading and publishing site.
If that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market. It is our premium collection, it is created for professional presentations. Heres an example of the tool applied to southwest airlines, who are an interesting case. By identifying untapped or at least less tapped product markets where unique buyer segments and needs can be identified and satisfied, blue ocean strategy results to lesser or zero competition. To start thinking outside of the box, you might want to create a blue ocean strategy. Value innovation strategy competes in an uncontested market space. In other words, blue ocean strategy represents a game changing idea of creating new markets and unlocking the inherent demand in these markets. Blue ocean studio you can access a free trial here. For example, and individual may purchase cloths of a vehicle for its functional purpose. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy is a customerled strategy focusing on existing customers.
The blue ocean strategy concept developed by insead argues that is often better to define an entirely new market rather than battling with all the existing companies that go after wellestablished market segments. If you continue browsing the site, you agree to the use of cookies on this website. Blue ocean strategy while lean six sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Workshop on blue ocean strategy competing in overcrowded industries is no way to sustain. The blue ocean strategy authors propose a graphical framework for helping readers understand the book and for helping businesses create blue oceans of their own. Blue ocean strategy summary and examples slideshare. How to create a blue ocean strategy for healthcare with. Blue ocean strategy blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing cost. Blue ocean strategy blue ocean strategy simulation introduction to round blue2 round blue2 is a refinement of round blue1 analyze your round blue1 results analyze your results from. Each tool has a slide for the description and application within the strategy analysis. Red ocean strategy break the value cost trade off align the whole system of a firms activities with its strategic choice of differentiation and low cost make the valuecost trade off align the.
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